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You've asked and we've answered - our most frequently asked questions:

The Needls Glossary

  • Page likes are the number of people who "liked" your page. 

  • Post shares are the number of people that share your posts to their network. 

  • Post likes is the number of people that have "liked" your post. 

  • People taking action is when people click, share, comment or like your ad or page. People taking action is a combined total of each. For example if you have 10 likes, 2 comments and 1 share is 13 people taking action. 

  • Total clicks is the total amount of people who clicked on your ad. 

  • Optimized cost per mille is the cost per thousand clicks but the ads are targeted to people who fall into your target demographics making them more likely to click on your ads. 

  • Cost per mille is the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2 CPM, that means an advertiser must pay $2 for every 1,000 impressions of its ad.

  • Click through rate (CTR) is the ratio of how many people that see your ad actually click on it. It is found by the number of clicks your ad received divided by the number of times it’s shown expressed as a percentage.

    For example if you had five clicks and 1000 impressions then your CTR would be 0.5%.

  • When creating your ads, in addition to making sure the copy makes sense and is informative and you’ve selected appropriate images you need to have a call to action.

    A CTA provokes an immediate response in the people that view your ads. It can be as simple as saying “visit our site”, “call now”, “come in today”.

    CTAs can vary in intensity. Something like “find out more” isn’t as direct as “order now”, so you need to figure out which works best for your ad.

    Creating urgency with your CTAs is important, you don’t want people to see it and decide they’ll think about it or go to your site later. People should want to click for fear of missing out. #FOMO

    Try testing different CTAs to see which work best for you. Sample them using a “call us” method as well as an “email us” one.

  • Cost Per Click (CPC) is a type of digital ad where you only pay for the clicks you receive as part of a pay per click (PPC) campaign. It is a one to one correlation, if they click you simply pay for it. Some people find these campaigns to be a safer bet when first starting out in social media advertising. What you see is what you get, you at least know that the money you’re paying is going toward people actually visiting your page/site, rather than an impression based campaign where you can’t track how many people you’re reaching. 

  • Once you’ve proven that a certain type of consumer likes to use your product or service why not find more of these people to bring in even more customers by using lookalike audiences?

    We analyze very specific data from your customers such as their interests on Facebook or their hobbies. By using this information you can find people with similar likes and interests in hopes that they are also your ideal customer.

    Using lookalike audiences gives you a higher chance of conversion which is why they are popular. You can create lookalike audiences based off of the demographics of your custom audience. 

    Most of the time the demographics that are used to create lookalike audiences include gender, age, location and interests. Interests can include anything from favourite tv shows, movies, music, brand affinities, and even relationship status, children and much more.

General Questions

  • It is free to set up a campaign to see how easy it is to use. To launch a campaign on the networks it is simply $100/month for needls. to work its magic. Needls. users can choose whatever advertising budget suits their needs starting at $50 per week.  

  • Anyone can use needls. to promote their product or service, but the platform is especially popular among entrepreneurs and small business owners who just cannot afford or don’t want to pay for a traditional advertising agency. A RoboAgency never sleeps or takes breaks, it’s available 24/7 - something a regular advertising agency cannot do. Needls. currently supports the English language from anywhere in the world and plans to include other languages in the future.

  • Yes we are a completely automated system and our billing reflects that. 

  • No you don't have to sign a contract when you signup with needls. You're free to cancel at anytime but we ask that you inform us of your concerns prior to cancelling so we can work with you to address them. 

  • There are many services that offer awesome dashboards to manage advertising campaigns, like AdEspresso. But ALL of them are made for experienced marketers. Needls. can be used by anyone at any skill level with any budget. The automated RoboAgency is extremely user friendly, and by using data science and machine learning needls. offers results that dashboards can’t. In addition, dashboards are a place to house multiple self-made campaigns, so the people using them need to know how to create, setup and add networks themselves. If someone knows how to test, set rules and optimize dashboards then a typical one may work but needls. simplifies all of these steps using automation. Business owners can focus on what they do best and let the RoboAgency take care of their digital marketing.

  • We're happy to accommodate agencies that manage multiple clients. We can do this one of two ways. The first is part of an agency plan that will help you to have several accounts ongoing for a lower price. The second is to manage them all under one account and create a different campaign for each client. Please contact us for more information. 

  • Unfortunately we can't offer a free trial as it does cost money to keep our platform operational, but we're happy to work with you to find a way to address your budget concerns. 

  • It usually take 24-48 hours for your campaign to go live. 

  • Our fee is $100/month for access to our RoboAgency. Your weekly charges are for the advertising budget you outlined during your campaign setup. It is as little as $50/week and it is spent directly on the Social Networks.


  • In addition to creating and targeting highly effective ads for you, we automatically optimize your ads 24/7. In the first two weeks we use our innovative targeting and optimization system to establish baseline results. Over the next 30 days, we work on deep optimization that employs hundreds of different optimization methods (A/B testing, cross platform trials, day parting, up/down bidding etc.) to determine which ads are performing the best on which networks and at what time of the day. This is how we work to increase your ROI. Knowing this we always encourage our customers to set a budget that makes sense for you while we go through the process. You will see results instantly, but we hone in on them and really start to shine as we continue to test and optimize the cost of clicks and increase your new customer count. 


  • We'd really appreciate it if you could send an email to contact@needls.com regarding cancellations. Thank you.

  • Digital ad agencies are too expensive for most SMB and their budgets don’t demand the attention needed for campaigns to be successful. With needls. no budget is too small. Whether a client spends $50 or $5000, needls. gives the same 24/7 optimization attention to each account by using data science and machine learning. Needls. takes care of it all so users don’t require advertising experience. They also don’t have to spend hours in brainstorming sessions trying to explain their brand goals to an agency. It takes a few minutes to be setup on needls. and to start seeing results.

  • Needls. currently supports Facebook and Instagram but will soon be adding additional networks.

  • There are many services that offer awesome dashboards to manage advertising campaigns, but ALL of them are made for experienced marketers. Needls. can be used by anyone at any skill level with any budget. The automated RoboAgency is extremely user friendly, and by using data science and machine learning needls. offers results that dashboards can’t. In addition, dashboards are a place to house multiple self-made campaigns, so the people using them need to know how to create, setup and add networks themselves. If someone knows how to test, set rules and optimize dashboards then a typical one may work but needls. simplifies all of these steps using automation. Business owners can focus on what they do best and let the RoboAgency take care of their digital marketing.

  • Our customer representatives will gladly answer your questions and assist you. To reach them, you can send an email to contact@needls.com or call 1-888-510-1080. You can also chat with us once logged in to your account.

  • Clients need to answer 6 simple questions about their business which takes no more than a few minutes. Once that is complete, their job is done and needls. has what is needs to create, target and optimize their advertising campaigns. No joke, it literally just takes minutes!

  • By answering six simple questions, needls. can create hundreds of ads for businesses and distribute them across social media, automatically! There is no need to hire agencies to design creatives as needls. does it all by using data science and understanding what works best for social media advertising.  

    Needls. targets the ads by monitoring social media to identify buying signals within posts, tweets and status updates. For example, if someone posts a status on Facebook that says, “Uh oh, just broke a tooth, great start to my day!”, and needls. has a client that’s a dentist in that person’s area the dentist’s ad will be sent directly to that person.

    Needls. then optimizes the ad campaigns in real time using data science and programmatic buying techniques. Needls. uses a number of different optimization methods such as A/B split testing, time of day identification, cross platform optimization, intent based targeting and lookalike audience creation. The result is highly effective advertising that drives qualified traffic to client websites.  

  • Needls. was founded in 2014 by co-founders and longtime friends Justin Hartzman, Jeremy Poriah Koven and Michael Koral. The three have known each other since going to camp together as kids and stayed friends throughout university. They have created and sold multiple businesses together, and are working overtime to make needls. their biggest success yet.

  • Needls. is the first ever RoboAgency. It does everything a traditional digital agency would do and more, all on autopilot. Using data science and machine learning coupled with over a hundred optimization methods that are constantly being reviewed, needls. offers its clients real time, automated optimization, something a normal agency can’t do. A RoboAgency never sleeps, never goes on lunch or takes vacations, it is always available to start new campaigns at any time of the day, working constantly. No other agency offers real time, automated optimization. Needls. has set a new bar for the advertising industry.  

  • A RoboAgency. Needls. is the easiest and most effective way to advertise online. The needls. ad platform allows businesses to automatically create, target and optimize digital ads across Facebook and Instagram.

    Needls. determines the perfect target audience for these ads by monitoring social media conversations in real time. Using its proprietary intent engine, needls. identifies buying signals within posts, tweets and status updates. Needls. delivers advertisements directly to these individuals. As soon as they post they explicitly or implicitly suggest they have a need for a product or service. While great at finding explicit leads from monitoring posts, needls. specializes in finding implicit leads. The engine can find statuses that don’t include typical keywords that would normally lead to a purchase intent.  

    An example of an explicit lead is if someone in NYC tweets, “I’m looking to renovate my kitchen, any good recos for a general contractor?” Needls. knows this person is looking for a contractor and any client of needls. that is a contractor in the NYC area will have their ad displayed to that user on Facebook and Instagram.

    An implicit lead is when the person’s post isn’t directly asking for something. For example, “Pipes burst overnight, great way to start my day,” is an implicit lead. Although they didn’t ask for it directly they are obviously in need of a plumber and any client of needls. that is a plumber in that area will have their ad displayed.



  • Yes - you sure can. The idea is in between seasons or monthly budgets this feature will help to still nurture and identify new customers to your business.

  • No problem - Go to your facebook and click the delete post button. It will be removed instantly.

  • Currently the limit for keywords is 5, and locations is one. For locations we first search in the location you provide, however if we are unable to find content in your area that we find to be of high enough quality we supplement this with additional content in nearby areas.

  • Needls.ENGAGE  allows you to choose one business page that needls will use to post content to. At anytime you have the ability of changing what business page you wish to have the content to be posted to as well as the options to edit or update the keywords and locations. If you would like content to be posted to multiple business pages please contact us for more details.


  • We curate content from over 4,500 news sources. These include local and national news outlets. Our goal is to not only find fresh news, but news that your audience will find interesting and want to engage with.

  • The time of day varies as we analyze when you are getting the best engagement and continue to post during that window of time. For most we see the highest engagement occurring in the evening hours.

  • Needls will post one article for each of the days of the week you select. For example if you select Monday, Wednesday and Saturday there will be a total of 3 posts made per week. No matter how many days you choose we will always show fresh engaging content.

  • All past posts are listed on the right hand side of the needls.ENGAGE options page that can be found in the apps right hand menu of the sites at all times called "Latest Posts". You will also see the engagement stats of number of shares, likes, and comments.


  • needls.ENGAGE curates trending content that's relevant to your business. We share the content to your Facebook Business Page followers which can improve engagement and lead to new customers and followers. An active Facebook Business Page adds credibility to your business and shows prospective customers that you are on top of the latest news and trends in your industry. In addition to adding credibility, this aids in needls' efforts to drive incredibly targeted and high converting traffic to your business. A by-product of this important service is furthering organic reach, sales and the ability to nurture your existing following. As it is said it is often cheaper to retain a customer then it is to acquire a new one.

  • Needls uses data science to analyze articles from over 4,500 sources to find the most relevant, fresh, and engaging content for your business. The analysis includes reviewing the number of shares and comments on Facebook as well as Linkedin and Google +. We also look at the age of the article, the credibility of the news source amongst other metrics to determine the ideal post. Once our system curates the best content, one of our highly talented in house content specialists reviews and then decide which article to post.

Campaign Performance

  • Every tracking or analytics software has their own tracking methodology which will inevitably lead to discrepancies. As an example Facebook Ads report clicks, whereas many third-party reporting tools report visits,page views, or sessions which may not correspond directly to Facebook's click tracking.

    Some tracking tools require that the user's browser has cookies, java script and/or images enabled in order to record stats, which can lead to undercounting compared to Facebook. 

    In other cases stats may be based off of different time zones. 

    You can read more about this by clicking the following link https://support.google.com/analytics/answer/1034383?rd=1

    As a result the most accurate stats will also be those that we report which come via Facebook and Instagram. There are many measures in place to reduce invalid clicks and even filter our certain clicks and impressions. This can lead to third party tracking tools over counting compared to the Social Networks. Repetitive or incomplete clicks are also invalidated and not counted by the Social Networks which can lead to differenced in counts between sources.


  • Yes we are able to do almost any specific manual targeting. Please inform us of the specific persons or companies you would like to target and we can do this through our back end. 

  • You will almost instantly start seeing clicks and views from your needls campaign. In terms of conversions, like all things with advertising it takes time and a little elbow grease on your end to see best results. Typically most clients end up seeing a more steady stream of conversions during the 4-6 week period. 

  • You can, but please keep in mind that the needls optimization system was built to perform better over time. So at first your Facebook ads may look like they are performing better, but in the long run needls will always out-perform any advertising platform. 

  • The needls platform works for any business, any size and any budget. If you have any questions please feel free to get in touch. 

  • Typically we suggest that you run a campaign for a minimum of six weeks. We start off by doing baseline optimization that looks at target demographics, A/B testing and many other stats. As each week goes by the needls system continues to monitor the performance of your campaign to see what is working and what isn't and then continuously makes modifications. Keep in mind the longer you run a campaign the better results you will have - we specifically designed it to work this way. 

  • The needls system does the optimization for you! But we can manually override our system and speed up the optimization process. We do this by setting different demographics, keywords and geographical locations. We can also suggest changes to your landing page/website for optimal conversion rates. 

  • Your Dashboard shows you the amount of views, clicks and cost per click of your ads within your campaign. Your dashboard also shows you your top performing ads and overall demographics of your campaign. For more details, click on the “Campaigns” tab on the left of the screen. You will be able to view more in depth stats and download reports.


Advertising Guidelines

  • Facebook occasionally has issues with certain campaigns due to subject matter or images. Campaigns centred around weight loss, get-rich-quick and work from home are types of campaigns Facebook has issues with. To learn more about this click here

Campaign Setup

  • We are a Canadian-based company and sometimes American banks get worried that the purchase isn't coming from the card owner. In order to confirm your purchase simply call your bank and the payment should go through shortly afterwards. 

  • All campaigns on the needls. ad platform are in USD.


  • There are many reasons as to why campaigns are not live or are paused. The most common reasons are:

    - The campaign could still be under review or not approved by Facebook

    - There may be a billing issue

    - You have not connected your Social Accounts Properly.

    In any case, please notify us at contact@needls.com and we will get back to you ASAP with an update on your ad campaign.

  • We highly recommend that you use keywords that your clients/customers use when they are interested in your business. We already have an entire database of keywords associated with your industry, however, it never hurts to add custom ones - especially if you are in a niche business.

  • Once you've selected the page that you'd like to advertise with, you will need to visit your Facebook page to authorize the request.

  • This most likely means that you have pop-ups disabled on your browser. You will need to enable them on your browser to complete the connection. 

    You will notice a small "X" on the far right of your address bar. When clicked, it will prompt you to allow popups from needls. Once allowed, click on "Connect to Facebook" again and follow the process.

  • Once an ad has been submitted and Social Accounts have been connected, it takes up to 24 hours to be compiled, reviewed and approved. The ad goes live once approved.

Campaign Statistics

  • Your stats are not updated in real time but we deliver them to you as soon as Facebook gives them to us. It takes 24-48 hours to pull them when your campaign first goes live. 

  • Our platform is updated every few hours so please feel free to check back tomorrow and your stats will be populated.

Campaign Editing

  • We are happy to adjust your weekly budget as needed. Please get in touch if you'd like us to help with this. 

  • We are more than happy to suggest any changes that may help take your campaign to the next level. 

  • Sometimes your campaign may need a little tweaking in order for it to perform to the best of its ability. Changing images, ad text and headlines will often put a new spin on your product or service. 

  • Needls makes it very easy for you to make changes to your campaign. All you need to do is log in to your needls account and click on your campaign. From there you can go into each of the steps and modify as you wish.

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