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No BS Guide to Digital Marketing

7 Chapters

Digital marketing can take a lot of time – something many business owners are short on. It’s tough to keep tabs on your social media presence when you’re busy helping new customers and running your business. But who can you really trust to manage your digital marketing? How can you bring services into the fold without busting your budget?
In Chapter 6 of the “No BS Guide to Digital Marketing on a Budget,” we give you all the information you need to decide what kind of service provider is best for your business. We answer questions like:

  • Who should I hire to help with my digital marketing?
  • Should I consider a freelancer or an agency?
  • What other time-saving options exist for digital marketing tasks?

I need someone to run my digital marketing campaigns. What are my options?
The first thing business owners have to decide is whether they want to outsource their digital marketing or bring it in-house. You can also opt for a hybrid of both – many businesses will hire an internal marketing manager who can outsource projects as needed.

Freelancers and agencies used to offer completely different services and price points, but this has been changing in recent years. And let’s not forget technology – automation has added a whole new suite of options for business owners and marketing teams.
Outsourcing Option #1: The Solo Consultant/Freelancer
Some people hire consultants, virtual assistants, or other “freelancers” to support certain projects. Typically, these are “experts” who offer marketing support for an hourly or flat project rate.

A solo consultant or freelancer may be a good option for you if:

  • You are looking for a more flexible arrangement with someone who can help you on a project-to-project basis
  • You are looking for someone who is an expert in a particular field (social media marketing or content writing, for example), but do not have the budget for agency options
  • You do not have enough work to warrant hiring an employee, but still have more than you can handle

Outsourcing Option #2: The Digital Marketing Agency
Agencies have a reputation for being a bit pricier than other option. There’s a reason for the cost, however, as agencies can often attract some of the best talent and experience to their teams.

An agency may be a good option if:

  • You are looking for a one-stop shop for all your digital marketing needs
  • You have a lot that you wish to implement, but don’t have the time or HR resources to hire an internal team
  • You are happy to “hand the keys” to your marketing machine to an external company
  • You are confident that the agency does good work, and have a system in place to make sure that is the case

What other options are out there?
Most businesses opt for a “hybrid” structure when it comes to marketing services – a specialized agency for big projects, a freelancer for regular content, and a handful of employees to keep the strategy rolling.
However, there is a fourth option that many businesses are bringing into the mix: Automation.
Time-saving software can increase productivity and complete tasks. These solutions are often less expensive and can be more accurate than conducting campaigns manually. Here’s an example of how just one of these solutions works (yep, you guessed it, it’s our Facebook ad management software!):

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