In today’s world, so many purchasing decisions start online. With a quick Google search or social media recommendation request, people have access to tons of local options as soon as they’re ready to buy.
The question for local businesses is a simple one – when a potential buyer is looking for your product or service, will they find you?
In this guidebook, we walk you step by step through some the most important tasks you’ll be completing
Chapter 1: Get ready to create your online presence
In order to create an effective online presence, you need to get the right branding elements and strategy in place.
In Chapter 1, we guide you through steps such as designing a logo, writing a business description, and preparing your brand look & feel.
Chapter 2: How to create a Facebook Business Page
It’s free and easy to create a Facebook Page to connect with your target audience. With over two billion monthly active users and great advertising options, creating a Facebook page should be the first thing on your list when creating an online presence.
In Chapter 2, we break down Facebook’s technology by explaining how to create an account, set up a page, and manage your presence on this social network.
Chapter 3: How to create accounts on other social media networks
LinkedIn, Twitter, Instagram, and Pinterest are all great places to connect with customers and spread the word about your local business.
In Chapter 3, we answer key questions about all of these platforms and help you set up profiles that will help you grow your local business.
Chapter 4: How to build a website for your local business
Creating a website can help your local business solidify its brand, connect with searchers, and drive leads. But how should you get started?
In Chapter 4, we walk you through the process of buying a domain, setting up hosting, and creating a website that works.
Chapter 5: How to claim and list your business with Google My Business
Google handles 3.5 billion searches around the world each day. Chances are that some of those searches are from your community – and that those people are looking for exactly the product or service you provide. The best way for a local business to capture those Google searches is by creating and optimizing a local listing through Google My Business.
In Chapter 5, we tell you everything you need to know to create your Google My Business account and drive leads using an optimized profile.
Chapter 6: A crash course in online directories and review sites
Local business owners have always taken special care to make sure they are listed correctly in the phone book, their local Chamber of Commerce directory, or through the Better Business Bureau. But how do you navigate these directories (and the many new online outlets) in the digital age?
In Chapter 6, we introduce you to how directory websites work and which ones you should be on as a local business.
Chapter 7: How to maintain your online presence
It’s important to put some time in every month to maintain and improve your online presence. These efforts will help you use your new profiles, listings, and websites to build an audience and drive leads.
In Chapter 7, we walk you through the best practices for social media marketing, website maintenance, and reviewing your online listings to help you develop a great system to manage your digital presence.