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4 Awesome Tools to Help You Build Great Social Media Creative

3 mins read

I’m a big fan of any digital tool that saves marketers time and money. After all, helping marketers get stuff done is the reason needls was founded in the first place! So, in the spirit of creativity and efficiency, I want to introduce you to some other wicked online tools. After all, great social media creative is a key component of any needls ad campaign.

These four tools can help you develop great graphics, photos, videos and even gifs without making a big dent your budget.

How can I create attractive social media graphics, logos, and documents for free?

If you need to create header images, advertising graphics, or pretty much anything else for your social media pages, you’re going to want to check out Canva. The site offers awesome templates and a way-easy design interface for developing everything from shareable Facebook images to simple logos.

canva dashboard

Pro tip: If you’re noticing that exporting your Canva projects into png or jpeg looks a bit blurry, don’t worry – just export into PDF and convert it into an image format using smallpdf.com.

Where can I find free stock images?

While investing in solid stock or photography should be a priority for your business, sometimes you just need a quick, pretty image for your social media creative. Enter Unsplash and Pixabay. The sites allow you to download gorgeous photos with no license required. You don’t even have to post attribution (it’s still nice to do in blog posts like this one, but not needing attribution is helpful when creating things like Facebook ads).

stock image of two hands highlighting text on white sheets of paper on a desk with iphone and computer

Photo by William Iven on Unsplash

blue coffee pot pouring a twizzler candy straw into white mug on blue background

Photo by Filip Mroz on Unsplash

How can I make shareable social videos about my business?

Explainer videos are all the rage right now, and it’s easy to see why. These animated videos are great ways to get social media traction, explain your value, and drive leads.

Rawshorts can help you create some of these videos in a jiffy. Their tool is free to use, though you’ll need an export package or subscription to export your video for costs starting at $8 per video.

raw shorts dashboard

I have a clip that would make an awesome gif! How do I go about making one?

In case you missed it, gifs are a big deal on the internet. They look something like this…


You can now post gifs in Facebook comments and messages, so marketers should be paying close attention to the medium. But how can you create your own to promote a well-known clip or brand message?

Unsurprisingly, the meme powerhouse giphy has the answer. All you need is a video or series of photos to create your own gif. Just look at that easy-to-use interface!

giphy dashboard

Check out the gif maker here.

Digital tools can supercharge your digital marketing – but how do you pick the right ones?

There are so many digital tools out there that many people feel overwhelmed by the many options. But the truth is, all these tools were made to solve a problem. The better you know your own challenges and needs as a business or marketer, the easier it will be to pick the right solutions for you. These social media creative tools and needls targeting technology are a great place to start!

For more tips on social media creative, check out our 7 Essential Creative Elements for Your Facebook Ads.


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