We love sharing lead generation tips with you, so here we go again!
Matt Lipson recently came up with a great list of eight lead generation measurements for Business 2 Community. Here are the key lead metrics he says you should track:
1. Total Number of Inquiries
2. Leads Per Channel
3. Spend Per Channel
4. Number of Marketing Qualified Leads (MQL)
5. Ratio of Inquiry to MQL
6. Cost Per MQL
7. Ratio of MQL to SAL (Sales Accepted Leads)
8. Total Number of Sales Qualified Leads
For a breakdown of each metric, read the original article here.