As the saying goes, “it’s easier to sell to current customers than look for new ones.”
Custom audiences allow you to leverage a list of current, past or even prospective customers to display your ads to. It’s a great way to generate additional revenue from your current clients when you have a new product or service to offer. It’s also an effective way to re-market to prospective customers who have visited your website before or inquired previously about your offering but have yet to become a customer.
These audiences can be defined by a list of emails or phone numbers that you provide.
Once you create this custom audience you will be able to further refine this audience by defining targets such as locations,age, gender and interests.
Once created the custom audiences can also be used to create a “lookalike” audience. This allows Facebook to find other users who have similar interests, and demographics to advertise to. Because many of them were already customers at some point they have a higher chance of converting.
Custom audiences are another tool in your social media advertising tool belt that is important to understand because they can bring in a lot of business without a lot of effort.
When it comes to advertising on social media it’s good to first go after the low hanging fruit of your custom audiences.