Is it a good thing when your sales reps maintain individual blogs? Doesn’t that dangerously toe the line between the professional and personal? It’s time to put that fear aside. Don’t let that “old” way of thinking cloud your judgment.
These blogs can actually provide your employees (and you by extension) an air of legitimacy that will ultimately help them seal more deals. Blogs can strengthen the relationship between your reps and their past, present and prospective clients. The dynamic here seems more genuine, as it’s information that’s being provided and not a product or service that’s trying to be sold.
Every great relationship is built on a foundation of trust. If clients trust the people who work for you, they’re more likely to trust you with their wallets.