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How you can improve your YouTube channel

2 mins read

We’ve offered you (and will continue to!) a lot of advice, but we haven’t discussed video and YouTube in particular much. That changes now!

First, a few stats complied by VideoBrewery:

  • 90% of online shoppers said they found video helpful when making a purchase
  • 45.5% of internet users say they view at least one video online over the course of a month
  • 64% of shoppers are more likely to buy a product online after watching a video about it

Now here are four ways to improve your YouTube channel, brought to you by Online Sales Guide Tips:

1. Improve your profile

“Your YouTube page is a representation of your business. You should brand it like you would your website or other marketing materials because a consistent look and feel will help reinforce your business and help keep it top of mind with your prospects and customers.”

2. Create and share great video content

“The best way to ensure a top-notch customer experience is to share helpful and interesting videos. Of course, a lot of businesses are strapped for time and cash. That means you probably don’t have time to come up with a video concept, script it, shoot it, edit it and share it on YouTube. Not worry.”

Alternatives:

– Create a photo slideshow

– Create an animation

– Create short videos with templates

3. Use annotations to add a call to action

“Just like every email needs a clear call to action, so does every video you post on your YouTube channel. You can put a clickable call to action on your video by adding an annotation.”

4. Improve video size and quality

“There are ways to control how viewers see your video. You can control the size of the video and the quality.”

For a deeper look at these points, check out the full article.

 

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