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Leverage your shared connections

1 min read

Very little beats a referral from a trusted source. Or, better yet, a personal introduction. This means you should really consider leveraging shared connections.

Social media is great for this. Research potential clients who are connected to contacts you already have, and then ask your mutual connection to facilitate an introduction. It doesn’t take a lot of energy on anyone’s part, and yet it can work wonders in moving the process along.

Just some food for thought on a Friday!

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