Blogs, sites and social media networks can serve as great hubs for a business’ social media activity. This is where relevant original and third party content should be posted. Special offers and calls to action should find a home here as well. Make it as interesting as possible, as individuals like bloggers may link to you and suddenly your search results will spike.
Don’t try to be a “Jack of all trades, master of none”. You’ll spread yourself too thin and, ultimately, you won’t be providing your followers with anything of much use. So master one area and speak to that, as well as share, when appropriate, the thoughts of others on that.
Before you know it, you’ll find that your hub has become a premiere destination.