The 10:4:1 rule. Have you heard of it? No, it’s not some secret code. It’s some advice you should really consider taking when implementing your social media campaign.
The advice comes courtesy of SalesForce and it outlines the following:
This is the best ratio of links displayed on your social media channels:
- 10 posts with a link to a third-party article
- 4 posts with a link to one of your blog posts
- 1 post that links to your landing/home page