Never forget the power of email. As you grow your social media following, grow your email list as well.
This can be arranged by offering a great freebie (webinar, eBook, etc.) in exchange for a prospect’s email address. Once you have this, it’s time to keep those prospects engaged.
Notify them of deals you have going on, while also providing other valuable information. Keep it simple and follow the 80/20 rule. That’s offering valuable content 80% of the time and promoting your products/services the other 20% of the time. This way you’re getting your message across while ensuring you’re not annoying these hot leads.