Hacking Facebook – Structuring Your Ads for Profitable Campaigns!

What is conversion?

2 mins read

Today’s post was a bit of a tough one to write because when it comes to conversions and what they are the sky’s the limit, we can’t give examples of every type of conversion but we can definitely give some strong ones.

A conversion is the moment when a person receives a marketing message and completes a desired action that the company is asking them to do.

For example, if you want people to sign up for your newsletters and you promote them on social media, when people sign up, that’s a conversion. If you have an e-book you want people to download, every download is a conversion.


Other types of conversions are when people click on your “click here” button, or they follow you on social media after you ask them to or when they become a paying customer.

Conversions can be more detailed like asking for people to enter a contest, vote in a poll, fill out a form or just supply their email address.

Depending on your industry the average conversion rate typically ranges from 2-5% if you are an e-commerce site.If you are asking people to subscribe to a newsletter, or submit other information typically you may see conversion rates as high as 25%. Of course, this comes down to having the right audience visiting your website which is exactly what needls. helps you do. If you’re experiencing a lower conversion rate you should try tweaking your ad by changing the copy, images or call to action and see if things improve.

A good tip to keep in mind when thinking of your conversions is the language you use in your copy and CTA. Try to keep the words simple and understandable to anyone, because what makes sense to you may not make sense to people who aren’t in your industry. You want to use words that stand out and capture people’s attention.

Don’t be afraid to play with your ads to try to increase your conversion. It may take time but it will pay off in the long run!



Subscribe to our newsletter for the latest industry news, guides and tips to get the most out of your advertising budget.

Try needls. for free

Social Media Advertising is hard. We make it easy by doing it for you!
Leveraging Data Science and Automation needls supercharges your advertising campaign.