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Why Advertise Online?

2 mins read

Digital advertising helps reach potential customers resulting in more business.

In a world of ramped technology expansion the advertising market has shifted along with it. The internet is no longer a frontier for only the elite tech Gods to access. Let’s be honest, it’s 2015 and 5th graders are literate in the language of Google, Facebook, and Wikipedia. Less television is being watched in the traditional sense and everything from grocery shopping to obtaining a college degree can be done with a mouse and a computer. Online advertising is becoming more and more imperative to the success of companies and business people. Here are the three main reasons why you should be advertising online right now:

  1. Accessibility
  2. Audience
  3. Flexibility

Accessibility

There is a microscopic chance that you find a place where you can advertise to millions of people everyday on a budget of less than $20 dollars per day. Television ads during primetime cost an arm and a leg and are reserved for the larger corporations. The internet offers a cheap solution to reaching millions of people every day.

Audience

As I said earlier people are switching to online tasks to replace their offline tasks. The numbers are growing and places like social media sites are incredibly diverse in terms of the demographic of users. Consumers are moving online at a blistering place and online advertising is becoming a much larger portion of the advertising pie and there are no signs of slowing down.

Flexibility

This may be the most appealing part of online advertising. With online advertising you are able to run one campaign in the morning and run a completely different campaign in the afternoon with a mere click of the button. Once you receive data on how your ads are doing you can immediately reallocate your sources depending on the information. This speed and flexibility is unique to the online advertising industry.

 

Online advertising is not new – it has been around for years and more and more businesses are leveraging the medium everyday. On Facebook alone, there are over 2 million businesses advertising on the platform! As a small business owner with a limited advertising budget it is by far the most effective way to generate new business.

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