Once you’ve set up your Facebook business page, it’s a good idea to expand your social media footprint with a few other accounts. LinkedIn, Twitter, Instagram, and Pinterest are all great places to connect with customers and spread the word about your local business.
In Chapter 3, we’ll guide you through the process and show you:
- How to set up a Twitter account
- How to set up an Instagram account
- Pinterest for Business vs. personal Pinterest accounts
- How to optimize your personal and professional LinkedIn
How to set up a Twitter account for your local business
Unlike Facebook, account set-ups are pretty much the same for personal and brand Twitter users. You’ll be setting up your business account the same way you would set up a personal account.
As with Facebook, you should make sure your username, picture, and description reflect your business. You can also use #hashtags related to your industry to help people find you, and follow influencers or potential customers to let them know you’re online.
When creating social media profiles for your business, it is best to use a general business email address (such as firstname.lastname@example.org). This helps keep everything united under one email and makes it easy to transfer ownership if there is turnover in your business. For this reason, you should also make sure you write down the usernames and passwords for all websites.
How to set up an Instagram account for your local business
If you’re going to be advertising on Facebook, you’ll definitely want to open an Instagram account. Facebook acquired Instagram in 2012, and many of its ad formats are cross-compatible. By linking the two platforms, you can reach two social media audiences with one ad set. Awesome!
To set up an Instagram account, you’ll need a smartphone with a phone number attached. Instagram is a mobile application, so the set up happens on your phone. The phone number is necessary to verify your account.
Feel free to populate the basic information by tying your Instagram to your Facebook account, but make sure it uses your business information rather than your personal details. Independent professionals, such as lawyers or contractors, are the exception to this rule and may have more success mixing day-to-day photos with their professional posts.
Pinterest for Business vs. Personal Pinterest Accounts
Unlike Twitter and Instagram, there are two types of Pinterest accounts you can create: Personal and Business. Unlike personal accounts, business users on Pinterest can post “Rich Pins.” “Rich Pins” have an HTML markup behind the post, allowing for better tagging. This will make it easier for searchers to find your posts. A business account will also give you access to paid advertising features.
Why Both Your Personal and Business Page Matter on LinkedIn
LinkedIn is an absolute must for any local business, especially those which target other businesses. Since it is a professional network, both your personal profile and a LinkedIn Company Page can offer growth opportunities for your business. Let’s take a look at both.
Here’s what a LinkedIn profile looks like. You can use it to connect to others in your network. It’s important to showcase your business by linking any ventures to your work experience. You can also post key updates or write articles with professional insights to drive trust among those in your network. If you have sales staff, LinkedIn could be a great venue for them to drive action as well.
To really make an impact on LinkedIn, you’ll also want to create a Company page. Company pages come with lots of opportunities to share content, find great staff, and grow your network in professional communities. Here’s what a Company Page looks like:
A Final Word on Social Media for your Local Business
Creating optimized social media accounts is a great idea. However, after the initial setup, certain work should be done to get the most out of your accounts. This includes building a strategy, posting content, measuring results, and using in automation technology or marketing experts to take advantage of advertising options.
Different social media networks offer different opportunities and drawbacks, so exploring these through a social media marketing process is wise. However, if you currently lack the time or expertise to create a strategy, don’t worry – claim the accounts with your name, get them ready to roll, and then focus on growing one at a time.